Uganda has signed a three-year partnership with Berlin-based football club VfB Einheit zu Pankow to promote its tourism attractions in Germany through the โExplore Uganda โ The Pearl of Africaโ brand displayed on the jerseys of the clubโs senior menโs and G2 youth teams.
The agreement was signed on November 1, 2026, by Ugandaโs Chargรฉ dโAffaires in Berlin, Ambassador Danny Ssozi, to boost Ugandaโs visibility, attract visitors and strengthen relations between the two countries through football.
The initiative supports Ugandaโs tourism growth following a 19.7% increase in international visitors to 1.64 million in 2025, with tourism earnings rising to Shs5.83 trillion ($1.62 billion).
The partnership complements Ugandaโs wider tourism promotion efforts as the country prepares to co-host the 2027 Africa Cup of Nations with Kenya and Tanzania.
